06. Legal

Privacy policy.

Last updated: 15 July 2026

This Privacy Policy explains how Elements Digital ("Elements Digital", "we", "us", or "our") collects, uses, and safeguards the personal information you provide when you visit our website, book a call with us, or engage us for services. We are committed to handling your information transparently and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Elements Digital is a design and marketing studio based in the United Kingdom. For the purposes of UK data protection law, we act as the data controller of the personal information described in this policy.

If you have any questions about this policy or how we handle your data, please contact us at info@elementsdigital.uk.

2. Information we collect

We only collect information that you voluntarily provide to us. We do not buy personal data from third parties, and we do not attempt to identify visitors beyond what is necessary to run our website and communicate with prospective clients.

The information we may hold includes:

  • Booking information. When you book a call through our scheduling tool (Calendly), we receive the details you choose to share — typically your name, email address, and any notes you add about your business or project.
  • Correspondence. If you email us or message us on WhatsApp or another channel, we hold the content of that correspondence and your contact details.
  • Client project information. If we go on to work together, we may hold information you share with us as part of the project (for example, brand assets, copy, or access details you provide).
  • Basic technical information. Like most websites, our hosting provider processes standard server logs (such as IP address and browser type) for security and reliability. We do not use these logs to profile visitors.

3. How we use your information

We use the information you provide solely to communicate with you and, where relevant, to deliver the services you have asked us to provide. Specifically:

  • To confirm and prepare for a booked call, and to follow up afterwards.
  • To respond to enquiries you send us.
  • To deliver work we have been engaged to do and manage our relationship with you as a client.
  • To send you occasional operational messages relating to a project or booking (we do not send marketing emails without your consent).
  • To comply with our legal, accounting, and record-keeping obligations.

We do not sell, rent, or trade your personal information. We do not use it to build advertising profiles, and we do not share it with third parties for their own marketing purposes.

4. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases to process your personal information:

  • Legitimate interests — to respond to enquiries, prepare for booked calls, and communicate with prospective clients in a proportionate way.
  • Performance of a contract — to deliver services you have engaged us for.
  • Legal obligation — to keep records required by tax, accounting, and other applicable laws.
  • Consent — where consent is required (for example, if you opt in to receive marketing communications). You can withdraw your consent at any time.

5. Sharing your information

We keep the list of parties that can access your information as short as possible. We may share your information with:

  • Trusted service providers that help us run our business, such as our scheduling tool (Calendly), email provider, cloud storage, and website hosting. These providers only process your information on our instructions and under appropriate contractual safeguards.
  • Professional advisers such as accountants and legal advisers, where necessary.
  • Authorities, where we are required to do so by law or to protect our legal rights.

6. International transfers

Some of the service providers we use are based outside the UK or European Economic Area. Where personal data is transferred internationally, we rely on appropriate safeguards recognised under UK GDPR (such as UK adequacy decisions or standard contractual clauses) to ensure your data remains protected.

7. Data retention

We only keep your personal information for as long as we need it. In practice:

  • Enquiry and booking data is typically kept for up to 24 months after our last contact, so we can follow up appropriately.
  • Client records and correspondence are retained for the duration of the engagement and for a reasonable period afterwards to meet legal, tax, and accounting requirements.

When we no longer need your information, we securely delete or anonymise it.

8. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Ask us to delete your information, where there is no overriding legal reason for us to keep it.
  • Object to, or ask us to restrict, certain types of processing.
  • Ask us to transfer your information to another provider in a structured, commonly used format.
  • Withdraw any consent you have previously given.

To exercise any of these rights, please email info@elementsdigital.uk. We will respond within one month.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

Our website uses only the cookies and similar technologies necessary for the site to function and to remember basic preferences (such as your theme choice, which is stored locally in your browser). We do not use advertising cookies or cross-site tracking cookies.

10. Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. While no method of transmission or storage is completely secure, we work only with reputable providers and limit access to your data to those who need it to do their jobs.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The "Last updated" date at the top of this page will indicate when the policy was most recently revised. Material changes will be highlighted on our website.

12. Contact us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your information, please contact:

Elements Digital
Email: info@elementsdigital.uk
United Kingdom